B2B Marketing Methods · 2025-10-31 · 51 min
In this episode of B2B Marketing Methods , Marketing Refresh CEO Terri Hoffman sits down with Libby Olson , Partner and COO at Growl Agency , to demystify the power of CRMs, data strategy, and AI-driven personalization in modern B2B marketing. Libby shares her journey from corporate marketing to leading tech-integrated growth strategies, unpacking how companies can streamline sales, marketing, and operations with smarter systems. Together, Terri and Libby explore how aligning people, process, and technology creates the foundation for sustainable revenue growth - and how HubSpot’s evolving AI capabilities are changing the CRM game for good. If you’ve ever wondered how to connect your tech stack, clean your data, or get your sales team to actually use your CRM, this conversation is a must-listen.
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