B2B Growth Hacks · 2023-01-05 · 46 min
We’re joined by Terri Hoffman, Founder, and CEO of Marketing Refresh. Terri has 25 years of experience in the marketing field. She saw the transition firsthand from traditional marketing to digital marketing. In the past decade, the world of marketing has evolved at a faster rate than most realize. There are new digital marketing channels emerging every day. Data analysis, case studies, and research drive the future of content marketing. But Terri believes there is still value in picking up the phone and talking to real customers. “As a marketer, my whole job is to understand people and how they make decisions.” In this podcast, Terri covers: [1:52] Terri witnessed firsthand the transition from traditional to digital marketing [8:36] How to build credibility and authority with Google and your customers through SEO [25:38] Red and green flags of finding the right agency for B2B marketing [36:47] The key to seeing results with SEO on your website
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