AI Prototyping: From Static Screens to Live MVPs

Episode notes

In this episode, host Michael Bernzweig talks with Ricardo Tosatto , CEO at Esfera and COO at Esfera Studio, about how AI is changing product design and prototyping. Ricardo explains why traditional design teams spend 70 - 80% of their time inside tools like Figma and still end up with static prototypes that don’t reflect real user behavior. He shares how AI‑powered tools can generate working UI, flows, and states so teams can test multiple functional MVPs quickly, get better feedback, and free designers to focus on customer insight, problem‑solving, and strategy.

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