Authentic Avenue · 2021-12-16 · 36 min
CLICKON | Rich Wilson Today, my guest is Rich Wilson . He's the Founder & CEO of CLICKON , which is a new-age creative agency specializing in content tech. Today, Rich and I speak about how he got into the advertising world, beginning with the documentary-style storytelling and brand work he began with. (As someone into long-form content, I definitely related to this!) From there we explore why he's leaned into content tech, and what it means to build a platform around the creative process rather than just be a resource towards its production. We touch on the coexistence of creativity and technology (including how AI is likely not the answer), and hypothesize what brands will be asking for in the future when it comes to remote content production. I believe the agency world has a long way to go with its tech investments as a means of being agile globally and employing local talent and taste. Rich understands this, and I think you'll enjoy his perspective. Follow Rich: Learn more about CLICKON: FOLLOW AUTHENTIC AVENUE, AND ADAM, ON SOCIAL MEDIA: LinkedIn (Authentic Avenue): LinkedIn (Adam Conner): Email Adam: adam@authave.com Learn more at .
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