App Marketing by App Masters · 2026-06-09 · 11 min
In this talk at AppsFler MAMA SF 2026, Steve P. Young breaks down the latest app monetization strategies that are actually working in 2026, including onboarding paywalls, paid intro offers, reverse trials, hard paywalls, discount pricing psychology, and subscription optimization. Drawing from real app case studies and experiments, Steve shares actionable tactics that have helped apps dramatically increase trial activations, trial-to-paid conversion rates, retention, and overall revenue. If you're building a subscription app, SaaS app, AI app, or mobile startup, this session is packed with practical insights you can implement immediately. You'll Learn: Why your paywall should be inside onboarding The “3 Screen Paywall” strategy is increasing trials by 56%+ Paid intro offers vs free trials Reverse trials that boosted conversions 10X Discount pricing psychology that increases revenue Real monetization experiments from top apps Whether you're focused on ASO, user acquisition, subscriptions, retention, or app growth, these monetization insights can help you scale faster. Let me know in the comments: What monetization strategy has worked best for your app lately?
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