Analytics Friday · 2026-07-30 · 33 min
Imagine you're in a café, sitting at the next table, overhearing two people in a passionate conversation. That's how we want you to feel with every episode. In this episode of Podcast Analytics Friday, Jorge Cunha speaks with Jeff Sauer, co-founder and CEO of Measure U, about how AI is changing measurement, analytics, and marketing. Jeff argues that AI can make experienced professionals more efficient, but it also amplifies bad data and weak strategy if used without context and domain knowledge. The conversation explores the tension between generalists and specialists, the future of open-source versus closed AI models, and how model choice should match the task and budget rather than always defaulting to the newest option. Jeff also shares how he uses MCP servers, APIs, and multiple AI models to build faster marketing workflows while maintaining checks and balances. The episode closes with Jeff’s recommendation of The Martian, which he connects to the resilience needed to navigate both business and the AI era.
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