An Hour of Innovation · 2026-07-28 · 52 min
Stop focusing only on technical specs. Learn why product design fails when users do not resonate with your solution. In this episode of An Hour of Innovation podcast, Vit Lyoshin speaks with Ravi Sawhney, founder and CEO of RKS Design and creator of the Psycho-Aesthetics methodology, about why great products fail, why customer adoption is often more emotional than technical, and how AI may help teams predict product success before they build the wrong thing. Ravi shares stories from decades of product design work, including a diabetic infusion pump that improved people’s health but struggled because it looked too medical, and explains how product teams can think more deeply about trust, stigma, identity, pricing, and resonance.
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