Amplify Your Success · 2026-06-08 · 28 min
Online summits have been a staple list building and authority boosting strategy for over a decade. Not only do summits help hosts grow their audience, a well-run virtual event gives speakers a platform to share their expertise, and create opportunities for attendees to learn from a variety of experts in one place. But lately I've noticed that many summits are experiencing diminishing returns. So, why are so many of them falling flat? In Episode 494 of Amplify Your Success Podcast, I talk about a pattern I've been noticing after participating in hundreds of online events over the last fifteen years. Registrations are shrinking, participation is low, speakers are seeing diminishing returns, and audiences are walking away without a lot of information, but not true transformation. This isn't about online summits being ineffective. In fact, I'm still a big believer in virtual events as a powerful visibility strategy. The challenge is that many events have shifted from creating meaningful transformation to being a transaction. The focus becomes registrations, list growth, and exposure while the deeper opportunity for connection, collaboration, and community gets left behind.
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