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Index/Marketing/Always Booked with Vincent Phamvan
Always Booked with Vincent Phamvan artwork

ICYMI - Abby Salameh (CAIS) - using data to inform better decision-making in marketing

Always Booked with Vincent Phamvan · 2023-10-17 · 32 min

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Episode notes

The Destination CMO podcast crew is back in the studio this week recording season 3 of the podcast! Today we are excited to re-stream this very informative and insightful interview with Abby Salameh, Chief Marketing Officer at CAIS. If you’re interested in the specifics of marketing in the fintech space, this episode is for you! Abby shares knowledge and lessons from career leading marketing in the financial industry. Stream the full interview to hear Abby and Vincent discuss the importance of leading with education, especially when it comes to awareness and adoption in the marketplace. We hope you enjoy hearing about Abby’s CMO journey. And stay tuned for season 3 of destination CMO. Vincent is sitting down with some incredible CMOs and senior marketing leaders, and you don’t want to miss our new episodes, premiering in January 2024. Destination CMO podcast with guest Abby Salameh (CAIS) This week on Destination CMO, we sit down with Abby Salameh, the Chief Marketing Officer of CAIS.

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