All Systems Go! Marketing Automation and Systems Building with Chris L. Davis · 2024-06-27 · 22 min
Ep. 196 - In this episode, Chris delves into the often misunderstood world of MarTech, breaking down what the term MarTech really means and exploring its dual nature. He introduces the concept of a “MarTech Marketer” and explains how this role differs from a general Digital Marketer. He also discusses the relationship between MarTech, automation, and other tech-focused areas in business. Whether you're a seasoned marketer or new to the field, this episode offers essential knowledge to help you understand and leverage the power of marketing technology in your work. What You'll Learn: 4:15 - How MarTech can be used as both an adjective and a noun 9:07 - The differences between a digital marketer and a MarTech marketer 11:30 - How MarTech relates to automation in marketing 13:45 - Why is it important to understand the distinctions between marketing technology and sales technology 15:20 - How is the increasing complexity of marketing technology affecting the industry?
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