Your Customer Data Has No Owner

Episode notes

Most personalization efforts fail long before AI becomes the problem. It fails in quieter ways. A missing identity. A disconnected signal. A decision no one owns. In this conversation, Ralph Jovine and Chris Douglas unpack why most personalization efforts stall long before AI becomes the problem. The issue is structural. Data ownership is unclear. Governance is inconsistent. Signals don’t connect across the journey. They get into what actually needs to be in place for personalization to work at scale, and why the companies that get this right are the ones that treat it as an operating discipline, not a feature. Support for this week's episode provided by: Netskope More about this week's guests: Ralph Jovine brings over 20 years of experience in digital marketing and e-commerce. As a former executive at global agencies like Accenture, Merkle, and CEO of Nervewire, he spearheaded large-scale marketing and digital initiatives for renowned brands such as Nike, Cole Haan, Ralph Lauren, L'Oréal, Toyota, Bridgestone, and Hilton Hotels.

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