Angela Clark of Patagonia - How Patagonia Uses Storytelling and AI to Engage Customers (from eTail Palm Springs)

Episode notes

In this interview, Angela Clark, VP of Digital at Patagonia, shares insights on how the brand navigates market disruptions, leverages storytelling, and integrates AI to enhance customer engagement and long-term brand loyalty. Patagonia's response to tariffs and market disruptions The role of storytelling in brand loyalty AI and personalization in retail

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