AI First with Adam and Andy · 2026-07-16 · 18 min
Adam Brotman and Andy Sack mark the launch of their new book, Agents Inc., in a mini episode facilitated by Forum3's Rose Kelly. The conversation picks up where last week's origin-story episode left off, moving from why the book exists to what it actually argues. At the center of the book is a framework: speed, order, aim, and the unlock. Brotman defines an agent against a chatbot, emphasizing persistence, memory, and the ability to act on a leader's behalf, then walks through what changes when work shifts from doing tasks to managing systems that do them. Sack adds a blunt data point from the book's fifteen leader interviews: most organizations, in their view, can eventually run with roughly half their current headcount once agents are deployed well. For executives, the takeaway is sequencing. Where you aim an agent determines whether it becomes a genuine unlock, like a dedicated store manager agent, or just another underused tool. The episode also previews the living book experience launching alongside Agents Inc., built with an agentic co-author that keeps the book current after publication.
Other episodes covering the same guests and topics, from across The B2B Podcast Index.
The End of Software as We Know It: How AI Agents Are Rewriting HR, SaaS, and Organizational Design81 / 100
Stop Measuring Your AI ROI: A Better Framework for the Age of Agents56 / 100
The Agent Unlock: How a Managed Agent Became a Sales Team's Secret Weapon65 / 100
The AI-Native Growth Engine: How Clay Created the Go-to-Market Engineer82 / 100
The AI Hiring Paradox: What Managers Really Want When They Post "AI Skills Required"64 / 100
