AI in CPG: Athletic Brewing’s Marketing Playbook with Andrew Katz

Episode notes

In this episode of AI First with Adam and Andy , we sit down with Andrew Katz, Chief Marketing Officer at Athletic Brewing, to explore how AI is reshaping marketing in the CPG industry. Andrew shares his hands-on approach to integrating AI into daily workflows, the role of GenAI in creative ideation, and the challenges of navigating the attention economy. We dive into: How AI is optimizing marketing decisions and media spend Why consumer sentiment is still hesitant about AI-generated creative The future of AI in brand awareness and product positioning Lessons for CPG executives looking to embrace AI

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