Agentic Shift · 2025-04-02 · 39 min
We talk to Erik Huberman, founder of Hawke Media. Erik discusses his journey from building and selling e-commerce companies to creating a marketing agency focused on small and medium-sized businesses. Hawke Media, now with 300 employees, operates as an "outsourced CMO," emphasizing accessibility and innovation. Erik shares insights on scaling while managing challenges like client churn, leveraging a $20 million venture fund to invest in MarTech, and building Hawke AI for predictive analytics. He predicts AI will have a growing impact on marketing, emphasizing adaptability and strategic advantage. Enjoy the show.
Jessica Chase, CEO and Co-Founder of GetAboveTheFold.com68 / 100Mark Zamuner, CEO and Founder of Juice MediaJon Morris, Founder of Fiscal AdvocateCarrie Kerpen, Founder of The Whisper GroupNed MacPherson, Founder of Endrock Growth and Analytics