How the Cadillac F1 team is racing to define its brand and fan strategy

Episode notes

Formula 1's newest team is building more than a racing operation as it prepares for Silverstone - it's building a high-speed media company designed to keep fans engaged year-round. Cadillac F1 Chief Marketing Officer Ahmed Iqbal discusses why modern sports teams need to think like content creators, how Cadillac is approaching fan growth as a new entrant to the sport and what marketers can learn from one of the world's most engaged audiences. Dig deeper: How sports teams are using AI and fan data to rethink marketing Ford and GM are now competing in F1 - what it means for consumer marketing Inside Cadillac F1's moonshot Super Bowl ad and Apple partnership

• Why retailers should sell experiences, not products, with Macy's CMO63 / 100
• What brands are missing in sports sponsorship, with Just Women's Sports Founder
• From instinct to evidence: Solving marketing's growth paradox
• CMOs on CMOs: Hippo and Solo Stove on AI and grassroots marketing tactics
• Evolving a media network to meet growing advertiser demands with Marriott's Chris Norton