Actionable Marketing Podcast · 2022-04-12 · 36 min
CoSchedule started the Actionable Marketing Podcast (AMP) in 2015 and has recorded and published more than 300 episodes. CoSchedule has worked with some of the smartest minds out there that share their stories with you through this podcast. This season, CoSchedule brings back some of the best of the best evergreen content. The success of your company depends on the marketing you do, how you choose to present the benefits of a product or service, and which audience to target. How you position a product or service can make or break your company. Stop right there. Forget everything you thought you knew about product positioning. Connecting your product or service with buyers is not a matter of following trends, selling harder, or trying to attract the widest customer base. Today, my guest is April Dunford, who has launched more than a dozen products and shares some of the biggest mistakes that startups, marketers, and entrepreneurs make with product positioning. Also, she's the author of Obviously Awesome: How to Nail Product Positioning So Customers Get It, Buy It, Love It .
[Best of Season] AMP075: Getting 10x Results From Your Content With Garrett Moon Of CoSchedule47 / 100[Best of Season] AMP071: How To Get Your Content To Rank #1 On Google With Tim Soulo Of Ahrefs[Best of Season] AMP085: How To Use The Psychology Of Habit Formation To Be A Better Marketer With Best-Selling Author Nir Eyal[Best of Season] AMP 082: How To Drive 10x More Traffic With This SEO Technique From Brian Dean Of Backlink.io[Best of Season] AMP 057: How To Create Content That Ranks For 11,000+ Keywords With Julia McCoy From Express Writers