How GTM Teams Lack Strategic Clarity, Customer Understanding and Human Interpretation That's Needed for ABM

Episode notes

Send us Fan Mail Eve Chen, CEO of Growth Engine and Fractional CMO for Tech Companies, joined Eric Gruber on the ABM Done Right Podcast to discuss: 1. How GTM teams and organizations lack the strategic clarity that's needed for ABM. 2. How most GTM teams do not understand their customers enough - even the ones that think they nailed their ICP. You'll learn about the 5 levels of customer maturity knowledge. 3. The interpretation gap that can be found in AI and all ABM platforms. 4. The 6 eras of revenue growth.

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