A Slice of SaaS · 2024-05-08 · 55 min
Join Andreas Kongstad in this episode of "A Slice of SaaS," where he explores revenue operations with seasoned Partnerships Leader, Mike Stocker. Drawing from his extensive experience at companies like CallRail, RollWorks, Facebook (Meta), and Vidyard, Mike shares actionable strategies for leveraging partnerships to drive growth. In this engaging conversation, Andreas and Mike delve into the strategic framework of the ‘Four Lenses of Partnership Success,’ a concept championed by Mike. They discuss the practicalities of building successful partnership programs, highlighting the importance of aligning initiatives with company objectives through each lens: retention, co-marketing, deal close rates, and overall business impact. Throughout the discussion, Andreas and Mike provide insights on identifying ideal partners, measuring partnership impact across the four lenses, and optimizing performance to maximize revenue growth. They emphasize the need for patience and persistence in partnership investments, advocating for a strategic approach tailored to the unique needs of B2B SaaS companies.
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