A Better HR Business · 2026-04-20 · 20 min
In this episode of the HR business marketing podcast , A Better HR Business , Ben and his guest, Conor Lynch, digital innovator, educator, and author of “Learn Earn Own”, talk about how individuals and HR professionals can future-proof their careers and businesses as technology accelerates the pace of change and automation looms. Conor Lynch is a digital innovator and educator who grew his personal brand, Connector , from a side hustle into a seven-figure business. With over 25 years of experience across marketing, technology, and communications, he has worked with global brands including Guinness and Coca-Cola. He began his career in traditional marketing after graduating from Smurfit College, Ireland’s leading business school, before moving into online and social media as the internet reshaped the industry. Today, he focuses on helping individuals and organisations build long-term digital assets, embracing AI and automation as the next major shift in work and business. Learn Earn Own challenges the century-old idea of the career ladder - study hard, get a job, and climb the ranks - and argues it no longer reflects the reality of modern work.
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