7-Figures & Beyond · 2025-10-06 · 28 min
Most small and mid-sized eCommerce brands believe customer research is out of reach... something reserved for giants like Nike or Lululemon with six-figure budgets and entire insights teams. But as Greg Shuey explains in this episode of Seven Figures and Beyond , the reality is that understanding your customers doesn’t have to be expensive or complicated. With a few smart tools, the right questions, and a willingness to listen, any brand doing even a modest amount of monthly revenue can uncover the kind of insights that lead to better messaging, stronger conversion rates, and higher customer lifetime value. Greg walks through five practical, low-cost ways to get inside your customers’ heads, from short post-purchase surveys and live chat transcripts to product reviews and social listening on Reddit or TikTok. He shares the exact questions brands should ask to uncover friction points, emotional drivers, and the why behind every purchase. Along the way, he shows how tools like ChatGPT can help summarize and categorize responses, surfacing the most powerful insights in a fraction of the time it would take manually.
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