50 Shades of Hospitality · 2026-08-03 · 32 min
Alison Magee-Barker is the Founder of ImmersiV XP , an immersive behavioural learning platform that combines virtual reality, AI and realistic workplace scenarios to help hospitality businesses recruit better, onboard faster, build confident teams and deliver consistently exceptional guest experiences. Rather than simply delivering training, ImmersiV XP allows employees to practise real-life workplace situations in a safe, engaging environment where they can learn from their decisions before facing them in the real world. The platform helps improve leadership capability, customer service, sales performance, confidence, employee engagement, retention and operational consistency. In this episode, Alison shares why traditional hospitality training is no longer enough, what inspired her to create ImmersiV XP, and how immersive learning is helping hospitality businesses tackle some of the industry’s biggest challenges - from recruitment and onboarding to leadership development, retention and creating high-performing teams.
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