5 to 50: Financial Strategies for Growing Companies · 2025-05-20 · 38 min
In this episode of 5 to 50: Financial Strategies for Growing Companies , host Jeff Rudner sits down with Alex Glueckler , VP of Accounting at CrossFit , to discuss how finance can evolve from a reactive function into a proactive, strategic partner. Alex shares insights on simplifying financial metrics, building cross-functional relationships, and creating a finance culture that supports, not stifles, growth. He emphasizes the importance of servant leadership, the balance sheet’s role in long-term sustainability, and the value of early embedding finance in strategic planning. Whether you’re scaling or optimizing, this episode delivers actionable strategies for financial leadership at every stage.
Other episodes covering the same guests and topics, from across The B2B Podcast Index.
Comfi's Sanjar Samiev and Denis Gavrilin on Raising $65M and Building B2B BNPL for MENA's SMEsFWDstart · on Cash Flow Management88 / 100
#349 The Psychology of Business Ownership: Why You're the BottleneckBusiness Buying Strategies from The Dealmaker's Academy · on Cash Flow Management88 / 100
How I took a $25M brand through an impossible IPO with Mark BuckleyChat CFO · on Cash Flow Management78 / 100
Ep 227: From Chaos to Clarity: Understanding Your Business FinancesMoney & You with Michelle Perkins · on Cash Flow Management77 / 100
$15 Trillion Locked in Client Invoices - Get Paid FasterPredictable B2B Success · on Cash Flow Management75 / 100
Danielle Hayden - Confessions of a Free Spender: Overcoming Your Financial Blind SpotsBecoming Preferred · on Cash Flow Management75 / 100
21 - From Beekeeping in Paraguay to Building AI Companies - Lessons in Vision and Grit55 / 100
20 - Scaling Through Uncertainty: How Brandon Spear Built Adaptable Companies in Uncertain Times67 / 100
19 - Zero To One: Mastering The Entrepreneurial Journey with Jordan Fishfeld65 / 100
18 - Change Management in the Trenches: A Conversation About Embracing Change to Facilitate Growth78 / 100
17 - Kevin Diemar on Angel Investing80 / 100