7 - Alex Glueckler on Turning Finance into a Growth Engine at CrossFit
5 to 50: Financial Strategies for Growing Companies · 2025-05-20 · 38 min
Episode notes
In this episode of 5 to 50: Financial Strategies for Growing Companies , host Jeff Rudner sits down with Alex Glueckler , VP of Accounting at CrossFit , to discuss how finance can evolve from a reactive function into a proactive, strategic partner. Alex shares insights on simplifying financial metrics, building cross-functional relationships, and creating a finance culture that supports, not stifles, growth. He emphasizes the importance of servant leadership, the balance sheet’s role in long-term sustainability, and the value of early embedding finance in strategic planning. Whether you’re scaling or optimizing, this episode delivers actionable strategies for financial leadership at every stage.