30 Minutes of Growth · 2022-05-10 · 32 min
Andrew Gazdecki has been an entrepreneur for as long as he can remember. Building stuff and being wildly successful is his thing and now it can be yours. Right from college Andrew had a gift for spotting gaps in the market. He’s built two hugely successful companies and is ready to share his marketing secrets. His one key insight is that every business has a story. Get to know yours. Alex and Andrew talk through everything startup marketing. You’ll hear why it’s important to build in public, how to start (and leverage) beef on Twitter, and why a media team isn’t essential but will give you the edge. You’ll also hear why Andrew believes marketing should always be fun, why you should prioritize affinity over awareness, and why podcasts are the best way to share your founder story. These 3 highly actionable playbooks will give you the perfect launchpad for your startup marketing and all inside 30 minutes. And if you’re looking to keep your startup growing, having a team behind you is a great place to start. Yotpo makes it easy, providing data-driven marketing solutions, like Yotpo SMSBump, the top SMS marketing app in the Shopify app store.
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