20 Minute Marketing · 2021-04-28 · 24 min
This week we chat with Wiehan Britz on episode 75 of the podcast. Wiehan is a digital marketing consultant that has been in the industry for over ten years. He originally started out as an SEO specialist but has worked across the marketing realm such as CRO, A/B testing, paid social, and more. So, we could call him a veteran marketer. The episode focuses on measuring efficiency, business growth, and identifying opportunities. Wiehan talks us through two different frameworks and how they can support businesses. The first framework is the Efficiency GAP Analysis Scorecard , which Wiehan created himself. This framework allows businesses to analyse 12 pillars that include factors like learning and development, employee happiness, strategy, onboarding, and more. Secondly, Wiehan talks about the AARRR Pirate Metrics Framework . This framework allows businesses to work backward to identify where in the funnel prospective customers are dropping off. Wiehan shares a real-life example from a SaaS company that shows where prospects are dropping off (free trial, sign up page, canceled accounts, and more). We also talk about budget management and ensuring that your team is aligned.
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