The B2B Podcast Index
World's Greatest Business Thinkers

#47: Cut the Noise, Keep the Signal: Fixing Work Friction with Robert Sutton

World's Greatest Business Thinkers · 2026-04-08 · 1h 10m

Episode notes

What if the biggest drain on your team's productivity isn't lack of effort, but the friction you've built into your systems? In this episode of World's Greatest Business Thinkers, host Nick Hague speaks with Robert Sutton, Organizational Psychologist, and Professor Emeritus at Stanford, about the hidden cost of organizational friction. Robert explains how leaders can act as "friction fixers," removing bureaucratic barriers, unnecessary meetings, and email overload while preserving productive constraints that improve decision-making. The conversation explores practical frameworks like the "subtraction game," strategies to combat performative leadership, and the importance of treating others' time as a sacred resource. With real-world examples from companies like Google, Sutton also unpacks how AI can either streamline or worsen broken systems depending on how thoughtfully it's applied.

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