← World's Greatest Business Thinkers
Listen to this episodeAll World's Greatest Business Thinkers episodes →
#21: How to Create the Most Effective Marketing Campaigns (with Les Binet, World-Renowned Expert in Marketing Effectiveness)
World's Greatest Business Thinkers · 2025-02-19 · 1h 23m
Episode notes
Today I'm joined by Les Binet, world-renowned expert in the field of marketing effectiveness, for a fascinating discussion on how marketing and advertising really works and how to create the most effective campaigns.
More from World's Greatest Business Thinkers
All episodes →- #52: 35,000 Decisions a Day: How to Get More of Them Right with Adrienne Adhami30 / 100
- #51: How Customer Obsession Built a Sneaker Empire with Art Juedes & Rick Gering, Co-Founders of Eastbay49 / 100
- #50: Why Unreasonable Hospitality Is The Ultimate Competitive Advantage with Will Guidara46 / 100
- #49: Train Your Mind Like a Marine for Business Success: Insights from Simon Jeffries
- #48: Why Companies Must Perform Today While Transforming for Tomorrow: Howard Yu Explains