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#19: Changing the World Through Brands (with Chris Baker, Author, Founder and Keynote Speaker)
World's Greatest Business Thinkers · 2025-01-08 · 1h 1m
Episode notes
Today I'm joined by Chris Baker, author of 'Obsolete: How Change Brands are Changing the World' and Founder and CEO of Serious Tissues, for a fascinating discussion on how changing the way we spend our money has the potential to change the world. Use the code obsolete25 on the Bloomsbury website to buy a discounted copy of the book.
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