The Essential Marketing System for Growth with John Jantsch

Episode notes

“Marketing gets more exciting after someone says yes.” That’s the wisdom John Jantsch - founder of Duct Tape Marketing - brings to this week’s Tip Top: Grow Up Your Business with Metronomics. Host Shannon Susko and co-host Ged Roberts sit down with the small business marketing legend to talk about building momentum after the sale and why trust is the ultimate growth engine. John shares how most companies miss out by treating marketing as a series of one-off tactics instead of a unified system tied to business goals. From creating customer success tracks to aligning brand and team strategy, he breaks down what it really means to make marketing work - for the long haul. It’s not about throwing money at leads. It’s about sustainable systems.

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