The Karthik Suresh Hypothesis: Even Amazing Products Fail Without The Right Go-To-Market

Episode notes

Karthik Suresh is the Co-Founder of Ignition, a collaborative hub for Marketing & Product teams. Karthik is a product and a technology leader with experience as a founder, an early startup hire, and a key player in defining product strategy, and finding a market fit. In this episode of the Product Science Podcast, we cover Karthik’s lessons learned in being an entrepreneur trying to find product market fit. We also cover what it’s like to be a product manager at an organization like Facebook building features that affect users at large scale. And we answer how to build a go to market strategy for businesses of varying stages of development. Read the show notes to learn more:

• The Dina Levitan Hypothesis: Systems Thinking Scales Products and Organizations 34 / 100
• The Mike Belsito Hypothesis: Evidence-Based Product Decisions Require Customer Conversations and Experiments49 / 100
• The Andy Breen Hypothesis: Testing for Value Risk is the Most Critical Yet Overlooked Piece of Product Success53 / 100
• The Ha Nguyen Hypothesis: Passion, Commitment, and Community will Drive Your Product Career to New Places
• The Stephanie Leue Hypothesis: Developing Product Strategy is a Critical, Ongoing Piece of the Chief Product Officer Role