The Heather Samarin Hypothesis: Customer-Driven Organizations Develop Products People Actually Want

Episode notes

Heather Samarin is the co-founder of Product Rebels and has over 17 years of experience in design, development, and management of customer experiences. She has held multiple product executive roles for successful companies like Intuit. With Vidya Dinamani, she co-wrote Groundwork: Get Better at Making Better Products . In this episode of the Product Science Podcast, we cover how to conduct scrappy research, improve your organization’s usage of personas, and get buy-in from business leaders. Read the show notes to learn more:

• The Dina Levitan Hypothesis: Systems Thinking Scales Products and Organizations 34 / 100
• The Mike Belsito Hypothesis: Evidence-Based Product Decisions Require Customer Conversations and Experiments49 / 100
• The Andy Breen Hypothesis: Testing for Value Risk is the Most Critical Yet Overlooked Piece of Product Success53 / 100
• The Ha Nguyen Hypothesis: Passion, Commitment, and Community will Drive Your Product Career to New Places
• The Stephanie Leue Hypothesis: Developing Product Strategy is a Critical, Ongoing Piece of the Chief Product Officer Role