The Dan Balcauski Hypothesis: The Most Important Part of Product Pricing is Who and How you Charge

Episode notes

Dan Balcauski is the founder and Chief Pricing Officer at Product Tranquility, based in Austin, TX. He focuses on helping high-volume B2B SaaS CEOs define pricing and packaging for new products. Over his career, he has worked in both B2C and B2B companies ranging from startups to publicly traded enterprises. In this episode of the Product Science Podcast, we cover Dan’s SVCS model for working through pricing and packaging, how to figure out what different customers value, and how to use the 3 common pricing orientations. Read the show notes to learn more:

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