The Future of Retail with FindMine

Episode notes

Episode Summary Most retailers still sell like it’s 1999: flat product photos, isolated PDPs, and generic campaigns that ignore how people actually use what they buy. In this episode of The MarTech Matrix , Sean sits down with Michelle Bacharach , CEO & Co-founder of FindMine , to talk about how AI-powered styling can finally connect merchandising and marketing - turning single products into full looks, routines, and room setups that are on-brand, on-trend, and in-stock. From IKEA showrooms and TikTok micro-trends to Meta catalog ads and in-store experiences, Michelle breaks down how outcome-oriented styling boosts conversion, AOV, and customer loyalty - without burning out your creative and merchandising teams. Key Takeaways The real problem isn’t product discovery - it’s outcome discovery. Most shoppers don’t know how to wear or use what they’re buying. Styling and context are what unlock confidence and conversion. Most consumers don’t have the “stylist gene.” Brand teams do - which is why they often underestimate how much help regular shoppers need to visualize outfits, rooms, or routines. Retailers still over-optimize for single products.

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