See What Your Ads SOLD: From Proxy Metrics to Real Outcomes with Attain’s Ben Kartzman

Episode notes

Presented by The MarTech Matrix - a Blurbs production helping marketers find clarity in the chaos of MarTech. No fluff. Just the truth. Summary Marketers have been “data-driven” for years - but mostly by proxies . In this conversation, Attain President & COO Ben Kartzman joins host Sean Simon to show how connecting ad exposure to permissioned, first-party purchase data changes everything: measure real sales , optimize mid-flight , and build smarter audiences with competitive switching insights. If you’ve ever asked, “Did our ads actually sell anything?” - this one’s for you. Why this matters (fast) Reality check: Clicks don’t equal customers. Sales do. New signal: Real-time purchase data sourced from consumers (not retailers) closes the loop. Actionable now: Move from post-hoc reporting to in-campaign optimization . Highlights Outcomes > Proxies - Ben explains how the industry defaulted to what was easy to measure (CTR, impressions) and how Attain puts sales outcomes at the center. Permissioned scale - Attain’s dataset is built from 10M+ opted-in consumers via a value-exchange in consumer apps (points → cash/gift cards).

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