The Current State of CTV Advertising and Opportunities for Performance Marketers

Episode notes

Summary In this episode of the Martech Matrix, host Sean Simon interviews Brooke Partelow, founder of NeonPixel, about the challenges and opportunities of tracking, measuring, and optimizing connected TV (CTV) advertising. NeonPixel aims to make CTV a performance marketing channel by providing cross-device tracking and attribution. The company primarily works with performance marketers who are looking for new, lucrative channels to tap into. Brooke shares a success story of a brand that saw significant growth and scalability with CTV advertising. The long-term vision for NeonPixel is to continue refining their algorithms and audience targeting to make TV a true performance channel. Takeaways NeonPixel enables performance marketers to track, measure, and optimize connected TV (CTV) advertising by providing cross-device tracking and attribution. CTV offers a new and lucrative channel for performance marketers who are looking for scalable alternatives to traditional channels like search and social. NeonPixel has successfully helped brands achieve significant growth and scalability with CTV advertising, even for those who were initially skeptical.

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