Enhancing E-commerce Margins through Second-Party Data and Monetized Dead Space

Episode notes

e-Commerce brands are struggling with cost of acquisition, retention, and margins. They all need to find ways to increase revenue while providing a pleasant customer experience. Rokt is helping brands achieve this through a smart use of a retailers first party data and the utilization of dead space on their ecommerce website. Dead space is considered pages where revenue isn't being generated, typically an exit page like purchase confirmation. Listen in to hear how you can generate purely incremental revenue on every transaction.

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