Using AI to Unlock the Business Potential of Insights with Febronia Ruocco, Global Strategic Insights & Analytics Director & Executive Coach

Episode notes

As AI advances, critical questions around ethics, limitations, and capabilities emerge. Can it ever truly replicate human insight? How is it reshaping business cost structures? Who really owns the data? To tackle these pressing issues - and raise even more - we’re joined by Febronia Ruocco , Global Strategic Insights & Analytics Director and Executive Coach. Febronia discusses AI’s potential, dispels common myths, and reveals how insights professionals can leverage AI to become strategic commercial partners for businesses. We also discuss: Why effective stakeholder management and communication are more essential than ever Broader implications of AI in the insights industry The importance of starting every project with commercial impact in focus

• How to Give the Business Answers, Not Homework with Nick Rich, Co-Founder at Growth Constructors66 / 100
• When Certainty Isn't Available: Turning Signals Into Decisions with Michelle Evans, Global Lead of Retail Insights at Euromonitor67 / 100
• Questions of Taste: How Insights Shape What the World Eats and Drinks with Basak Oker, Marketing & CSI Director at Givaudan67 / 100
• From Signals to Decisions: How Competitive Intelligence Really Drives Advantage with Tracy Berry, Founder at Berry Insights
• 2025 Year in Review with Thor Olof Philogène