Transforming the Insights Function into a Must-Have with Deborah Walker, Director - Consumer Insights at The Michaels Companies, Inc.

Episode notes

Who exactly is your customer? More importantly, how do you know? A solid insights strategy powers better decisions, sharpens targeting, fuels innovation, and sets your organization up for success. But too often, insights are sidelined as a 'nice-to-have' function, stripping organizations of their competitive edge. Leveraging her extensive experience in building insights functions from the ground up, Deborah Walker , Director - Consumer Insights at The Michaels Companies, Inc. , helps move the insights function to where it truly belongs - the ‘must-have’ category. She joins us to delve into her successful five-step program for establishing and enhancing this critical function. We also discuss: Why insights professionals should be at the forefront of decision-making The power of taking a “MythBusters” approach to insights work Strategies to tackle analysis paralysis and unlock powerful insights

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