The Additive Value of Data with Dan Foreman, Insights Entrepreneur and Former President of ESOMAR

Episode notes

Is data the new oil? In this episode, we welcome Dan Foreman , insights entrepreneur and former president of ESOMAR , who shares his thoughts on what makes data, and by extension insights professionals, so important in today’s world. We also discuss: How the insights industry would look if it were built today Why data is so valuable The importance of spending time outside the insights space How to use a data curation approach to build customer affinity

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