One-Size-Fits-All Fails: Jennie Lewis, Senior Manager of Customer Insights at Airship, on Mobile Personalization

Episode notes

Personalization is the key to business success in digital and physical realms across B2B and B2C. But not all types of personalization are useful. Jennie Lewis , Senior Manager, Customer Insights at Airship specializes in mobile experience and personalization. She shares why insights need to be translatable to stakeholders, actionable, and in the marketing realm, personalized and segmented. Jennie also illustrates how to take the sea of data available and put it to work for your company and customers. Join us as we discuss: Importance of personalization and tapping into direct customer insights to fuel success Building a customer engagement strategy tailored to your business’s digital and physical presence Realistic personalization strategies to deliver the ultimate customer experience The building blocks of effective mobile experience personalization

• How to Give the Business Answers, Not Homework with Nick Rich, Co-Founder at Growth Constructors46 / 100
• When Certainty Isn't Available: Turning Signals Into Decisions with Michelle Evans, Global Lead of Retail Insights at Euromonitor47 / 100
• Questions of Taste: How Insights Shape What the World Eats and Drinks with Basak Oker, Marketing & CSI Director at Givaudan47 / 100
• From Signals to Decisions: How Competitive Intelligence Really Drives Advantage with Tracy Berry, Founder at Berry Insights
• 2025 Year in Review with Thor Olof Philogène