Multi-Dimensional Insights with Maryellen Mantyla, Consumer Insights Manager at Eastman

Episode notes

It’s well-known that insights can offer companies competitive advantage - but what about collaborative advantage? In this episode, Maryellen Mantyla , Consumer Insights Manager at Eastman , explores the business potential of sharing insights externally. She offers strategies for presenting them effectively to partners, customers, and stakeholders across the value chain, demonstrating how open, well-communicated insights can elevate a company’s impact and relevance in the industry. We also discuss: Maryellen’s approach to insights, based on a multi-layered analysis. The importance of clear and attractive visualization of insights to compel diverse audiences. Why insights professionals need to resist the urge to soften findings - and present the full story instead.

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