Going Beyond the Obvious with Tara Kenneway, Senior Brand Strategist and Insights Manager at T-Mobile

Episode notes

Insights isn’t a standalone discipline. The more you work in concert with other areas of the business, the more likely you are to deliver on consumers wants and needs. In this episode, we’re joined by Tara Kenneway , Senior Brand Strategist and Insights Manager at T-Mobile , as she explores how to build insightful brands through an interdisciplinary approach. She discusses the intersection of insights, brand strategy, and product development, leading to a comprehensive understanding of consumers that goes beyond the obvious. We also discuss: Why it’s essential to talk to consumers early and often. How communities can be a powerful resource in your insights toolbox. How to make more time for experimentation in your everyday work.

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