Exploring a New Era of Insights with Lorin Drake, Consumer Insights Strategist at Publix Super Markets

Episode notes

“There’s never been a better time to be an insights professional.” The variety of innovations in the insights world, from tech to methodologies, are creating unique opportunities for insights professionals - but also new challenges. In this episode, Lorin Drake , Consumer Insights Strategist at Publix Super Markets , shares wisdom and learnings from his tenured career to illustrate how insights professionals can make the most of this new era. We also discuss: Key considerations when approaching GenAI Why the trend of feedback overload should be on your radar + how to prevent it How the emerging area of emography can add depth and richness to insights work

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