Engineering Brand Loyalty with Uzma Rauf, Founder and CEO at Khatanalytics

Episode notes

Building brand loyalty is a team effort. But how do you get the whole team on board? And how do you make sure that everyone is rowing in the right direction? To achieve this, it’s necessary to ask the right questions, dig deeper into the true meaning of loyalty, and pay attention to the post-purchase experience. In this episode, Uzma Rauf , Founder and CEO at Khatanalytics shares her expertise on how to engineer brand loyalty for long-term success. Join us as we discuss: Why customer retention should be a priority for organizations Understanding loyalty as a scientific process that goes beyond repurchase Do’s and don’ts when using ChatGPT as a research tool

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