Becoming a Business Intelligence Expert with Nick Rich, Group VP Insights & Analytics, ex-InterContinental Hotels Group/Carlsberg

Episode notes

“Insights aren’t just for marketing. They’re for the whole business”. And that’s precisely why it’s essential to be a business intelligence expert. In this episode, Nick Rich , Group VP Insights & Analytics, ex- InterContinental Hotels Group /Carlsberg, shares the importance of building capabilities and competencies around problem-solving, developing business talent, and achieving growth. We also discuss: Why it’s essential to tailor innovation to brands and portfolios The importance of leveraging existing knowledge to drive commission better research Why business performance analytics should be priority #1 for insights teams

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