A Masterclass in Curiosity with Sean McCullough, Sr. Brand Insights Manager at Molson Coors

Episode notes

Want to elevate your career in insights? Start thinking like a toddler. In this episode, we're joined by Sean McCullough , Sr. Brand Insights Manager for Coors Family of Brands, Imports, Economy, Non-Alc, & Whiskey at Molson Coors . Sean discusses how he takes inspiration from the world of insights and beyond to continuously cultivate his sense of curiosity. We also cover: The critical role of understanding human behavior in extracting meaningful insights from data for smarter business decisions. Why new research isn’t always the answer + how to maximize the use of existing resources The power of understanding all consumer demographics to maximize market potential and enhance engagement.

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