L'Oréal-owned Lancôme is leveraging longevity in prestige skin care under veteran exec Vania Lacascade

Episode notes

Over the past three years, L'Oréal Group has been quietly assembling the perfect team, ingredient, product and marketing rollout for its next big skin-care category: longevity. Helmed by veteran L'Oréal Group executive Vania Lacascade, a doctor of pharmacy and MBA who has spent more than 15 years with the conglomerate, the first longevity skin-care range dropped on May 1 under the Lancôme brand. Lacascade has worked across brands for L'Oréal Group and served as the chief innovation officer from 2023 to 2025. where she readied the conglomerate for its pivot into longevity. In 2025, she became the global brand president of Lancôme, overseeing the launch. “One of the most significant projects I had to lead was this ambitious roadmap around longevity for beauty, and now, as the president of Lancôme, I have the opportunity to bring this roadmap to life,” Lacascade told Glossy. “With this launch, [called] Absolue MD, it's really this bridge between laboratory science and women's daily lives.” The term longevity has become mainstream since the Covid-19 pandemic, as the wellness industry has exploded in popularity. Longevity is defined as living a longer, healthier life.

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