Why CMOs Are Rethinking the C-Suite Org Chart

Episode notes

Episode 29 of The CMO Podcast with Fexingo: Lucas and Luna dig into a quiet but powerful shift in marketing leadership structure: more CMOs are hiring a Head of Revenue Operations (RevOps) and moving away from siloed demand gen, brand, and sales development teams. Using the example of Snowflake's 2025 reorg (where the CMO absorbed the sales development team), the hosts discuss why the traditional marketing-sales handoff is dying, what RevOps actually does, and why CMOs who don't adapt risk being sidelined in the next budget cycle. Specific data cited: Gartner's 2025 Marketing Organization Survey shows 38% of B2B CMOs now have RevOps reporting into them, up from 12% in 2020. The hosts also touch on how this trend connects to AI-powered lead scoring and the death of MQL-based funnel math. A short listener-support segment is naturally woven in after a discussion on attribution complexity. No fluff, no jargon for jargon's sake - just the concrete org-design decisions CMOs are making right now.

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