How CMOs Are Marketing Through Dark Stores and Ghost Kitchens

Episode notes

Episode 72 of The CMO Podcast explores the rise of dark stores and ghost kitchens as marketing channels. Lucas and Luna discuss how brands like Gorillas and Reef Technology use these spaces not just for fulfillment but for brand experiences, sampling, and loyalty programs. They break down the economics, the customer acquisition playbook, and why CMOs are repurposing real estate as media. Specific examples include a CPG brand's sampling program in ghost kitchens and a retailer's dark-store-only exclusive product line. The episode questions whether this is a durable trend or a pandemic-era hangover, with data on repeat purchase rates and cost-per-acquisition benchmarks. #DarkStores #GhostKitchens #CMOPodcast #Marketing #RetailMedia #BrandExperience #CustomerAcquisition #LoyaltyPrograms #CPG #ReefTechnology #Gorillas #QuickCommerce #RealEstateAsMedia #Sampling #FexingoBusiness #BusinessPodcast #MarketingStrategy #RetailInnovation Keep every episode free: buymeacoffee.com/fexingo

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