Why CMOs Are Marketing Through Audio Holograms and Spatial Sound

Episode notes

Episode 70 unpacks a surprising frontier: marketing via spatial audio holograms. Lucas and Luna explore how brands like Coca-Cola and Spotify are experimenting with 3D soundscapes in public spaces and personal devices - no visual required. They cite Coca-Cola's 2025 holiday hologram campaign that boosted recall by 34 percent, and a new study from MIT Media Lab showing spatial audio lifts emotional engagement by 41 percent compared to stereo. The hosts debate whether this is a genuine innovation or a tech gimmick, and what it means for CMOs allocating budgets across sensory channels. Specific numbers, real cases, and a healthy skepticism drive the conversation. #CMO #Marketing #SpatialAudio #AudioHolograms #SensoryBranding #MITMediaLab #CocaCola #Spotify #SoundMarketing #3DAudio #BrandRecall #MarketingInnovation #CMOPodcast #FexingoBusiness #BusinessPodcast #MarketingLeadership #AudioStrategy #ImmersiveTech Keep every episode free: buymeacoffee.com/fexingo

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